Mobile applications are quickly becoming a necessity for small businesses to stay competitive. The key functions of a mobile app are to directly generate income, to increase brand awareness and serve as a customer service channel that promotes your business. A recent study revealed that 49% of tablet and smartphone owners are using mobile apps to find local information. By adding portability and location targeting to busy consumers, mobile apps can support purchase transactions, deliver turn-by-turn driving directions, offer coupon deals and promote social media interactions. With one tap of the screen, a customer can call you directly resulting in actual customer engagement and commerce opportunities for your business. If you don’t have a mobile app in place, you might be missing out on 49% of a potential client base.
How to Make a Mobile App That Will Benefit Your Business
- Customer Interaction should be interactive, easy and engaging. Enable the customer to arrive at the service they want in the fewest number of taps. This can make a positive impression on new customers who will become repeat customers.
- Promotional Features should give customers the incentive to use the app by offering special discounts, deals and reward points. Promotions should increase sales and develop customer loyalty in the process.
- Discounts and Location-based Features are the things consumers are always looking for with mobile apps. Consider combining these two features with a location finder and check-in process that presents the customer with a discount at your location.
- A Social Media Feature should be as “friendly” as possible. Facebook and Twitter integration can encourage real time interaction between app users and their friends and help your business develop a fan base on social media sites.
Will Your Business Be Left Behind?
The trend in mobile usage is growing at an unprecedented pace. Whether it’s on an iPhone, iPad or an Android, everyone is using these devices to connect, gather information, take action and spend money. In the recent past, creating an app was a costly proposition that placed it outside the budget of small businesses. This situation has clearly changed as more small businesses are using mobile apps to attract customers. Currently, there are over one million apps available via Apple’s App Store plus a variety of tools that enable businesses to create their own mobile app. Simply put, think of it as the equivalent of a website twenty years ago. With so many people using it, shouldn’t your business be a part of it?
Developing a mobile app can be an overwhelming task for a small business owner. But the fact is that if you want your business to stay competitive, then it’s time to explore the advantages of mobile apps. One of our computer professionals can create a mobile app for your business today.