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Can Your Business Survive a Data Loss?

Posting Date: 01/17/2013  |   Filed Under: Data Back-up  |   No Comments
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Data Loss Prevention is Critical for Small and Medium-Sized Businesses

Many businesses report that they are inadequately prepared to combat the risk or have the ability to bounce-back from a catastrophic data loss. There are a variety of factors that affect the majority of businesses today and may increase their susceptibility of a data loss:

  • The number of online security threats has increased.
  • Businesses are often using out of date technology for their data backup and storage needs and assume that it is working.
  • Business owners incorrectly assume that quality backup services are too expensive or beyond what they need.
  • Many companies are trending towards BYOD- or “bring your own device”- and therefore there is an increasing amount of company and client data stored on employees’ personal laptops, smartphones, tablets and other mobile devices, that is likely not protected or backed-up even if the company devices are.

What is the Real Cost of Data Loss to a Business Owner?

The Gartner Group states that 43 percent of companies were immediately put out of business by a major loss of computer records, and within two years another 51 percent permanently closed their doors. This leaves a mere six percent “survival” rate.

But what about a loss that is not catastrophic? This type of data loss is also an expensive problem. According to a recent survey conducted by Ponemon Institute, data loss can cost an organization an estimated average of $200 per affected record, though to some degree the true costs associated with data loss are difficult to measure.

What can be Done to Avoid a Catastrophic Data Loss?
The implementation of a data protection program is essential for every organization. While most business owners recognize that their data files are their livelihood, more than half admit to not having a quality data backup protocol in place. Here are some tips on what you can start doing today to protect your business:

  •  Accept the fact that your data is at risk. The reality is that computer hard drives, whether on a server, a desktop, or a laptop, will fail.
  • Check the viability of the backed up data regularly. Don’t make the mistake of assuming that your backups are being done, whether your company uses a manual or automated backup process. Also, never assume the data is retrievable. Talk with your Geeks on Call technician about your current backup solution to verify that it is still the best option for your needs.
  • Invest now to save money, and your business, later. An automated and fully protected backup service starts at about $30 per month (depending on the amount of data being backed up) and provides you with the peace of mind that your data, and your business, are protected. The cost of attempting to recover deleted data, once lost, is significantly more expensive and is estimated that 20% of lost data is not recoverable!
  • Make data protection a company-wide initiative. Work with your computer services professional to develop policies and a plan of action for all employees to follow regarding the proper location and access to company data to ensure that data is being backed up as well.
  • If you don’t have a data backup and recovery plan, get one! Call your local Geeks on Call and request an evaluation of your data backup needs. They will then be able to provide you with options that will meet the specific needs of the business and your budget.

Taking a proactive approach to protecting your data and establishing a plan for recovery in the event of a loss is smart business. Ask your local Geeks on Call about the best protective mechanisms for your data or for assistance with any of the above recommended tips before it is too late!


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Halli Evans Halli Evans

Halli Evans is the Director of Marketing for the Geeks On Call franchise system. Ms. Evans expertise covers the spectrum of both online and traditional marketing including social media management, building online campaigns, project management, in bound marketing, and effective copy writing. As the marketing champion for Geeks On Call, she identifies opportunities to educate and enhance the client experience with Geeks On Call, and to keep Geeks On Call positioned as an IT services leader.

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